Addressing+Standards

It is important that this technology initiative followed by the development of the new marketing curriculum/pathway adhere to standards set forth by the State of Delaware Department of Education, ITES/NETS, and the Partnership for 21st Century Skills. I have researched the standards and pulled some important standards that the initiatives will meet and how those standards can be met.
 * Addressing Standards **

Although the 21st Century Skills standards primarily deal with core subjects I felt it was important to include them because if we look not only at just the technology initiative but what is to follow after the technology initiative we can meet standards associated with the Partnership for 21st Century Skills. __**Partnership for 21st Century Skills: (taken from www.21stcenturyskills.org) **__


 *  Learning and Innovation Skills – Creativity and Innovation **
 * Think Creatively **

· Create new and worthwhile ideas


 * Work Creatively with Others **

· Develop, implement and communicate new ideas to others effectively · Demonstrate originality and inventiveness in work and understand the real world limits to adopting new ideas


 * Implement Innovations **

· Act on creative ideas to make a tangible and useful contribution to the field in which the innovation will occur


 * Learning and Innovation Skills - Critical Thinking and Problem Solving **
 * Use Systems Thinking **

· Analyze how parts of a whole interact with each other to produce overall outcomes in complex systems


 * Solve Problems **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Identify and ask significant questions that clarify various points of view and lead to better solutions


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Learning and Innovation Skills – Communication and Collaboration **
 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Communicate Clearly **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Articulate thoughts and ideas effectively using oral, written and nonverbal communication skills in a variety of forms and contexts <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Use communication for a range of purposes <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Utilize multiple media and technologies, and know how to judge their effectiveness as well as assess their impact <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Communicate effectively in diverse environments


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Collaborate with Others **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Demonstrate ability to work effectively and respectfully with diverse teams <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Assume shared responsibility for collaborative work, and value the individual contributions made by each team member


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Information, Media and Technology Skills – Information Literacy **
 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Use and Manage Information **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Information, Media and Technology Skills – Media Literacy **
 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;"> A ****<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">nalyze Media **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Understand both how and why media messages are constructed, and for what purposes <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Examine how individuals interpret messages differently, how values and points of view are included or excluded, and how media can influence beliefs and behaviors <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Create Media Products **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Understand and utilize the most appropriate media creation tools, characteristics and conventions <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Understand and effectively utilize the most appropriate expressions and interpretations in diverse, multi-cultural environments


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Information, Media and Technology Skills – ICT (Information, Communications and Technology) Literacy **
 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Apply Technology Effectively **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Use technology as a tools to research, organize, evaluate and communicate information <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Use digital technologies, communication/networking tools and social networks appropriately to access, manage, integrate, evaluate and create information to successfully function <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information technologies

**<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Life and Career Skills – Flexibility and Adaptability ** <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Adapt to Change <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Be Flexible


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Life and Career Skills – Initiative and Self-Direction **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Manage Goals and Time <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Work Independently <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Be Self-directed Learners


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Life and Career Skills – Social and Cross-Cultural Skills **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Interact Effectively with Other <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Work Effectively in Diverse Teams


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Life and Career Skills – Productivity and Accountability **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Manage Projects <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Produce Results


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Life and Career Skills – Leadership and Responsibility **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Guide and Lead Others <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Be Responsible to Others

<span style="font-family: 'Comic Sans MS',cursive; font-size: 110%;">Upgrading our software will definitely boost our students learning and innovative skills. Students will be able to be more creative in their designs and projects. The possibilities will be endless with the capabilities of the software; they will be learning how to use and produce work using several different types of software. The upgraded software will allow for collaboration of work to run more smoothly as the file sharing tools have been upgraded and will teach students how to work together on projects. Since the upgraded software will contain different types of media students will be able to articulate their thoughts and ideas in a number of different ways. This will allow students to assess whether or not their thoughts and ideas were communicated effectively. Through the technology upgrade students will understand the ethical and legal issues surrounding access to media and information through their research for projects and assignments. Students will be able to use the software to effectively send and interpret messages or points of view from other students. This software upgrade will allow students to creatively organize, store and evaluate information. The software will also allow students to create projects, prints, websites that can be used in a multi-cultural environment. Students will also strengthen their life and career skills. Students will be participating in simulations in which they will use the software and their skills to problem solve, work as teams, set goals, prioritize time lines, etc. This software will increase skills for any student that has been set forth by the Partnership for 21st Century Skills.

__**<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">ISTE/NETS: (taken from www.iste.org) **__


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Creativity and Innovation – Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology. **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Generate new ideas, products, or processes <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Create original works <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Use models and simulations


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Communication and Collaboration – Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others. **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Interact, collaborate, and publish with peers, experts, or others employing a variety of digital environments and media <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Communicate information and ideas effectively to multiple audiences using a variety of media and formats <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Develop cultural understanding and global awareness by engaging with learners of other cultures


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;"> Research and Information Fluency – Students apply digital tools to gather, evaluate, and use information. **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Locate, organize, analyze, evaluate, synthesize, and ethically use information from a variety of sources and media <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Evaluate and select information sources and digital tools based on the appropriateness to specific tasks


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Critical Thinking, Problem Solving, and Decision Making – Students use critical skills to plan and conduct research, manage projects, solve problems, and make informed decisions using appropriate digital tools and resources. **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Plan and manage activities to develop a solution or complete a project

**<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Digital Citizenship – Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior. ** <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Advocate and practice safe, legal, and responsible use of information technology <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Exhibit a positive attitude toward using technology that supports collaboration, learning, and productivity <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Demonstrate personal responsibility for lifelong learning <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Exhibit leadership for digital citizenship


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Technology Operations and Concepts – Students demonstrate a sound understanding of technology concepts, systems, and operations. **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Understand and use technology systems <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Select and use applications effectively and productively <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Troubleshoot systems and applications <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Transfer current knowledge to learning of new technologies

<span style="font-family: 'Comic Sans MS',cursive; font-size: 110%;">The ISTE/NETS standards are technology based so by upgrading our software to the most current software being used today we will for sure be adhering to the above mentioned standards. Students will be more creative than ever before, they will be able to communicate to various audiences using various types of media, they will know what is appropriate use of technology through course work and our instruction, they will be given life like scenarios in which they will use their critical thinking skills to solve and produce or complete projects. This upgrade will benefit every student and will increase their knowledge and efficiency with technology and technology applications.

__**<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">State of Delaware – Marketing Communications Pathway: (taken from Delaware Department of Education website) **__


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Instructional Area: Marketing Information Management **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.14 – Acquire foundational knowledge regarding the nature and scope of marketing information management. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.16 – Understand data collection methods and evaluate their appropriateness for a certain research issue. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.17 – Interpret and synthesize marketing information to test hypotheses and resolve issues. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.18 – Evaluate marketing information to ensure the accuracy and adequacy of data used in decision making.


 * <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">Instructional Area: Promotion **

<span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.34 – Acquire foundational knowledge regarding the nature and scope of promotion. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.36 – Discuss how direct marketing is used to attract attention and build brand name. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.37 – Explain how social media is used to obtain customer attention or gain customer insight. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.38 – Compare different types of digital advertising strategies used to achieve promotional goals. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.39 – Evaluate copy strategies used to create interest in advertising messages. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.40 – Understand design principles in order to communicate with designers. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.41 – Assess advertisements to ensure marketing communications goals or objectives are achieved. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.42 – Understand how Web-site presence is used to promote a business or product. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.43 – Support media planning and placement to enhance return on marketing investment. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.44 – Develop and execute and advertising campaign that achieves marketing communications objectives. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.45 – Explain how leveraged media can maximize marketing investment. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.47 – Recognize how to use publicity surrounding business activities to inform stakeholders and create goodwill. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.48 – Create sales promotion activities that inform or remind customers of a business or product. <span style="color: #000080; font-family: 'Comic Sans MS',cursive; font-size: 110%;">· Performance Element MC.51 – Simulate work with an advertising agency to create hypothetical marketing communications.

<span style="font-family: 'Comic Sans MS',cursive; font-size: 110%;">Upgrading our software will not only give our students the best software applications to learn from a technology standpoint but as stated earlier this would allow our business department to expand and add a much needed Marketing Communications pathway. All of the performance elements listed above can be achieved by using the technology in the technology upgrade. The software upgrade is so cutting edge and has a lot to offer and it will be exciting to see what the students can do with the technology from a marketing perspective. Again this is the software that larger corporations and smaller companies are using. Adobe offers a certification and if we allow our students to be given the opportunity to get certified it only puts our students ahead of the game and makes our students more marketable. It will also allow many different paths for all students to take, not just college bound students.